Export excellence
From San Biagio Platani
Valeria’s Oil
arrives in Germany
Certified organic evo
in supermarkets
of the large chain Edeka
Born and raised in Germany, Valeria Licata, who gives her name to Valeria’s Oil, produced on the farm of the same name in San Biagio Platani that she runs with her husband Salvatore Midulla, has always maintained strong ties to Spiesen-Elversberg, the small town where she lived her first nineteen years. And, now, in the Saarland region where she is originally from, her excellent extra virgin olive oil is also sold on the shelves of one of Germany’s leading supermarket chains, Edeka.
“A great satisfaction,” says Valeria Licata, originally from San Biagio Platani, who returned to Sicily for love, after having met her future husband in the year two thousand, during summer vacation. “On the other hand, our certified organic oil with the certificate of suitability of the V-Label Raw Vegan, reserved precisely for vegan products, has the cards absolutely right to be proposed on the German market, which is very attentive to the quality and authenticity of food products.
In Germany, Valeria’s Olio is already highly appreciated by several restaurateurs who regularly purchase it to make the dishes on the menu even more delicious; as is also the case in Belgium and, on this side of the Alps, in several restaurants in Veneto.
Good and also beautiful! That’s because Valeria Licata and her husband Salvatore Midulla take great care in packaging their precious and healthy green gold, which is also offered in beautiful designer bottles in the shape of a Moor’s head, created by Sambia artist Carmelo Navarra. An elegant dress, then, for an excellent extra virgin olive produced from the Nocellara, Biancolilla and San Benedetto cultivars. And it is precisely of these varieties that eight hundred and fifty new olive trees will be planted these days on the lands of the Olio di Valeria farm, which has since acquired new plots.
“Ours,” says Valeria Licata, “is a team effort that also involves our children Maria Elisa, 22, Alessia 19, and the most passionate of all, Agostino, 17, who is studying at the Agricultural Institute. Then again, ours is a family business. It was founded in 1987 by my father-in-law Agostino Midulla, who was already producing an excellent olive oil that was sold in bulk. In 2019, after his passing, my husband and I took over the reins of the business and started bottling. We, however, consider ourselves above all farmers and we would like to emphasize that our oil is produced exclusively from olives grown on our land, harvested at an early stage of ripeness, as early as the beginning of October, to ensure a product with excellent organoleptic and nutritional qualities.”
Valeria’s Oil is one of the products of excellence recognized by the Sicani Rural Quality District, the collective brand that promotes as a territorial unicum the vast and varied area that stretches from the sea to the Sicani Mountains, bringing together a network of agricultural activities and production of goods and services, and endowing them with a certification that guarantees their quality.
Text by Editors
